Thank you antibiotics @ Piccadilly Lights
Be part of World AMR Awareness Week 2025 (18-24 November).
On 18 November 2025, the Fleming Initiative will take over the billboard at Piccadilly Lights to raise awareness of antimicrobial resistance (AMR).
Your name and photo could be up in lights, and with your help, we can raise awareness, control the spread of AMR, and keep antibiotics working.
​​​
​
What is antimicrobial resistance?
Antibiotics are medicines used to prevent and treat bacterial infections in humans, animals, and plants.
Bacteria are a type of microbe that cause infections and can develop resistance to these medicines, making them harder to treat.​
Microbes of other types can also develop resistances to other antimicrobial medicines, such as fungi that develop resistance to anti-fungals.​
Widespread misuse and overuse of antibiotics and other antimicrobials, from the food industry to the doctor’s surgery and the hospital bedside, has led to the global spread of drug-resistant bacteria known as antimicrobial resistance.​
Without action, we are heading for a post-antimicrobial era, where a common infection or routine surgical procedure could become life threatening.​
It is possible to control the spread of antimicrobial resistance, but medical breakthroughs alone will not be the solution to this invisible health crisis.
Science must work hand-in-hand with the public to deliver meaningful change to ensure antimicrobials continue to work and are available to our families and future generations.
​
Sounds important. How can I get involved?
Tell us how antibiotics or other antimicrobials have helped you and your family. Perhaps they kept you safe during childbirth, surgery, or cancer treatment. Or helped you or your family recover from a serious infection.
​
​To take part, simply submit a photo and a few words about how antibiotics made a difference in your life. Your name and photo could be up in lights, along with others, in a high-profile campaign on antimicrobial resistance. This vital, awareness-raising campaign will blaze from the billboard at Piccadilly Circus, London at the start of World AMR Awareness Week this November.
Your photo and words may also feature in or help inform new exhibitions or displays at the Fleming Centre London due to open in 2028.
​
If you are unsure how antibiotics or other antimicrobials may have helped you, our online submission form will guide you with examples and further information.
​​
With your help, we will act now to protect our present and secure our future.
​
The new deadline for submissions is 12 October 2025.
​
Read our privacy notice.
​